

“We’re upgrading the Google Duo experience to include all Google Meet features and bring our two video calling services together into a single solution. Now, the tech behemoth has decided to discontinue the consumer-facing video messaging product and optimise its value offering in Google Meets. However, Google’s consumer-facing Duo could not catch up with its competitors (like WhatsApp) the way the company’s business-facing Meet was doing on it’s own (like Microsoft’s Teams and Zoom). Google Meet caught on well, leveraging Google’s suite of business products to become a household name for many businesses across the globe.

The following year, Google iterated on its video product and released a “Duo-for-business app”, Google Meet, entering into a market dominated by older players like Zoom. It did not help that, unlike WhatsApp, Duo wasn’t designed with instant messaging features. However, its market was soon eclipsed by the launch of the same feature on WhatsApp, one of the world’s most used social apps. The app started with a commendable adoption rate by users, especially as all it required was dialing receiver’s phone number. In 2016, Google launched Duo, its first video calling app, to function as a social app for people to connect with themselves via video. As a result, android users with Google Duo app on their phones will automatically have the app’s icon change to Google Meet’s icon as soon as they update it. Instead, the company intends to blend all of its video features into its other video-calling app: Google Meets. According to the tech firm, the feature-packed Google Duo will no longer be part of the pre-installed apps on android mobile phones. This month, Google announced that it had begun a gradual phase-out of its consumer-facing video calling app, Google Duo.
